Tuesday

Marketing's Misunderstanding

First of all, I believe that the average size of a chip bag should be more than 1 oz. and more along the lines of 5 oz. Second of all, whoever thought that 'fun-sized' should be smaller thought wrong. When I think 'fun-sized' I think 'lotsa fun.' Fun-sized should probably be between regular and King sized candy bars, maybe even bigger. One thing they've gotten right is Town & Country's 64 oz purchase for 20 cents less than a normal 20 oz bottle of soda. Right on. I also believe that cans of coke should be upgraded from 12 oz to 20 oz immediately, because when I purchase a canned beverage, I believe it should last longer than a few seconds, but more a long the lines of four and one-half minutes. If they think want to be able to sell more products in a smaller space of time, they should hire Billy Mays to do their commercials, because everyone knows Billy Mays. Therefore, both the companies and Billy Mays will benefit.

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